ABOUT RELIANT RENTAL CAR:
Reliant Rental Car is a local Arlington, Texas, business that rents cars. They also have a full mechanic shop that can do everything from oil changes to engine rebuilds. David Coffee, the owner of Reliant Rental Car, wanted to feature his rental car stock online and have an online form where people could request a rental. He also wanted “online-only” coupons that people would print out and bring into the shop to increase walk-in traffic as well.
The Blue Gremlins developed some new Branding standards for their company. We also re-designed them a new logo and created the artwork for their business cards, stationery, and envelopes. Not to mention, they are now plastering their new logo all over their merchandise, such as hats, t-shirts, beanies, and more!! Through The Blue Gremlins Corporate Identity Branding and design services, we helped them create the visual branding guidelines that will help them to characterize their company for years to come. If you have a corporate entity, product or service in need of basic branding and design, please reach out to us at [email protected] about our Corporate Identity & Branding Services.
Reliant Rental Car came to The Blue Gremlins looking for a new website. The Blue Gremlins took the wheel and designed them a responsive website, which means it looks good on any device (mobile, tablet, etc). We also optimized their website to make use of SEO best practices so it can easily be crawled and indexed by the search engines. Overall, The Blue Gremlins delivered a stellar website and Reliant has noticed a significant increase of people using their online coupons for rentals and store walk-ins. People are complimenting them left and right on their new website and they couldn’t be happier!
The Blue Gremlins did a complete analysis and assessment of Reliant Rental Car’s current industry and their competitors to get a better understanding of their market. We started writing a blog post once a month based on their key-words and posted it to their Blog first off, then shared it out to all their Social Media profiles. We took care of registering them with Google Business, Yahoo Business, Bing for Business, and Yelp for Business which has increased their walk-in traffic to their store, as well as established their business name and brand on these very important websites that every business that’s concerned about their online activity should be registered with. We did all the footwork and Reliant has seen a HUGE difference in their website traffic and online conversions. I think the last SEO Results report we sent to them they had increased by 45% on organic searches for “rental car Arlington, Tx” and were coming up #2 on Google when searching for those keywords. Overall, Reliant is extremely happy with the results.
SOCIAL MEDIA CAMPAIGN:
When Reliant first came to The Blue Gremlins they didn’t even have a Facebook Business page. They were operating off of the owner’s wife’s Facebook page. They hardly ever posted to it and weren’t taking advantage of the free market that’s available. The Blue Gremlins came up with a strategy to first get them registered with Facebook Business Page, Twitter, LinkedIn Business Page, and an Instagram Business accounts. We also designed all of their profile pictures and backgrounds to match their company’s new branding scheme. We then set them up with their Hootsuite Professional Account, which is $350/year value (Hootsuite Professional comes with our Social Media Campaigns. We also set up a blog on their new website and made it to where they can easily share out their posts to their Social Media platforms. So with their all-new social media platforms and their new Hootsuite account, Reliant Rental Car is now Social Media Masters! They post to their social media platforms at least once a day, sometimes twice now. That’s a far cry from where they were at when we started this campaign.