Email Marketing Services

The Blue Gremlins Email Marketing service will increase your audience size as well as conversions. We use modern tools & old-fashioned research to discover where your competitors are & learn about your business culture.

Build your Audience!

When it comes to email marketing, there’s more than one way to measure success. A multitude of metrics can indicate overall performance and present new areas for improvement after launching a campaign. By taking a look at click-through-rates, how conversion rates are impacted by a certain email, or how much website traffic is being generated, you can identify the effectiveness of each email marketing initiative.

4 “Must Have” Elements For Every Email Marketing Campaign

ELEMENT #1The timing in which you send your campaigns is one of the most important elements to focus on in any email marketing strategy. You may be located in New York, but perhaps a large portion of your target demographic is in a different time zone. The time of day users receive emails can directly contribute to performance indicators like open-rate and click-through-rate.

ELEMENT #2: Do you start an email with “Dear sir/ma’am,” “Hey,” or “Hi,”? Well, dear sir/ma’am, I would like to inform you that you’re missing out on the easiest way to stand out in the inbox of your subscribers. Personalizing from the name, subject line, salutation, email copy, product offers, etc. has proven to help increase CTR leading to significant revenue improvement. Personalized emails build trust in the minds of your readers. A simple personalization tactic like addressing people by their first name can prove to be effective. In fact, according to Statistia, personalized emails received 18.8% open rate whereas the same for non-personalized emails was only 13.3%.

ELEMENT #3: The importance of a terrific subject line cannot be stressed enough-it’s literally the first thing users read and their first “personal” impression of your brand. An effective subject line sparks interest and builds anticipation of the email’s content. You need just enough to get the user intrigued, while still staying true to your brand in under 50 characters.

ELEMENT #4: Images speak louder than words, and this holds true with any successful email marketing strategy. In general, there should always be more visuals than copy in an email, but it is still beneficial to invest in the writing you do have. With that being said, users don’t want too much to read. They just want to be able to quickly skim the content and get an understanding of the central messaging.

Effective Email Marketing Strategies

One of the most effective ways to streamline communications with a specific audience is email marketing. Regardless of industry or whether a company is B2B or B2C, this strategic marketing approach can garner impressive results for brands if executed correctly. Utilize these best practices with every marketing campaign to help reach your users and foster business growth.

Email Marketing content best practices:

Crafting body copy that gets read

The body copy of your email is where you fulfill promises made in your subject line. No matter how compelling the subject line, an email will ultimately fall flat if its contents can’t keep the subscriber engaged.

Incorporating images that add value

Images can be a good way to get your message across. But they can also increase email load times and cause formatting issues on mobile devices. The key is to use images only when and where they truly add value to the email—when an image conveys your message better than text could.

Mobile optimization and responsive design

Responsive email design for mobile devices is now table stakes. As of early 2019, mobile email opens account for about 60% of all opens, and that percentage is only set to grow. Not to mention the concurrent rise of mobile commerce—by and large, shoppers are quite comfortable browsing and purchasing products on their phones.

Using effective calls-to-action (CTAs)

Calls to action explicitly suggest the next step you want the reader to take after reading your email, along with the means to take it (usually a link or button). The CTA represents the driving goal of each campaign. It’s what your emails are driving subscribers to do, whether that’s purchasing a particular item, reviewing a recent purchase, or something else entirely.

Measuring email performance

Measuring your email performance is one of the most important best practices to implement because it’s really the only way to improve your email marketing campaigns. Conveniently, tracking the performance of your emails isn’t complicated. It all comes down to monitoring the right metrics and understanding what they mean for your emails.

Let The Blue Gremlins set up your business with a stellar email marketing campaign so you can storm the digital marketing gates with your business!!

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