Here is what’s included in our SEO Services:
Search Engine Optimization
SEO or Search Engine Optimization serves to increase website traffic by bringing in specific groups of users who have an interest in the topic of your website. SEO is the most important part of your marketing efforts because your website is ranked high in the search engines based on your relevant keywords and phrases.
We believe that one of the best and most effective ways of gaining web traffic is by offering content your audience wants and needs, and marketing that content across the web. The goal of content marketing is to create content that finds your audience, and that your audience will find interesting enough to visit you again.
The cornerstone of any SEO campaign is On-Page Optimization. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. There’s Image optimization, internal linking, meta robots, and more, but it all boils down to how well your pages are optimized to be crawled by the search engines.
Local SEO is becoming one of the essential components of every business and brand that wants long term results on all the search engines. Keyword research is a fundamental step for every successful Local SEO campaign. It involves discovering and analyzing phrases and terms that people are actually typing into the search engines to find local businesses like yours.
Image optimization is an art in the SEO world. Search engines don’t see images the same way you or I do. Because of this, we need to give them additional information to describe the image. This can help increase the rankings for your target keywords with the search engines. There are several other factors in making an image optimized but above all, making them SEO friendly is the key.
A good strategic SEO keyword campaign requires a bit of work to maximize its effectiveness. It’s very necessary though because Google, Bing, and Yahoo (among other search engines) send bots out to gather data about your website, scoring it in their own system of algorithms, applying a score and ranking you accordingly in their search results. And it’s all about the keywords. It can define who your business is on the web. So get it right.
How to build an effective SEO Campaign
We like to help our clients draw actionable digital roadmaps, launch new websites, and create experiences that help you compete and win. We like to learn about your business, it’s culture and your audience. Once we take a deep dive in and get the full picture, we sit down and design a winning plan. Here are four components of an effect SEO campaign.
Time to size up your enemies. Competitive analysis will allow us to get to know your competition inside and out. This enables us to better understand the market and carve out a niche for your brand.
Let us build an SEO Campaign for your business. If you still have questions, no problem, you can give us a call at (214) 960-5543. Or if you’d like a FREE no-hassle consultation, fill out the form at the bottom of this page and we’ll reach out soon.
Answers to Your SEO Questions:
What is a SEO exactly?
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
How soon should I see results?
Results depend on a large number of factorsbut typically you’ll see results in 3-4 months. Some factors are your local map pack rankings and local organic rankings, but some are weighted differently. Once your SEO strategy has been put in place, you probably want leads and sales from your SEO efforts, so the question you should be asking is “How long will it take for SEO to start generating leads and sales?”
How is SEO changing?
SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow. Google recently made mobile page speed a ranking factor.
Which SEO techniques are popular?
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.Besides, SEO is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate so why wouldn’t it be popular?
What are SEO backlinks?
Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another.
What is On-page SEO?
On-page SEO refers to the practice of ‘optimizing’ web pages to help them rank higher in the search engines. The end goal of which is to increase organic traffic to your site.The difference between On-page SEO and Local SEO is that On-page SEO looks at what your site (or your page) is about and Off-page SEO looks at how authoritative and popular your site is.
What is keyword research?
Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.
Will blogging help my SEO?
Yes! Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Take a look at our Custom Blog Creation Services to learn why it’s important to have an SEO-enhanced Blog.
Why is local SEO important?
Using local SEO allows you to promote your products and services locally to people who are seeking out your niche through a search engine. A local SEO strategy is especially important for small, local businesses. Fact: 75% of search engine users never scroll past the first page of search results. By developing your own local SEO strategy for your business, you can land yourself a spot on the first page of search results, helping you to effectively reach more people and optimize your website.
Still have questions? No problem. Simply fill out this form for a FREE consultation and we’ll get right back with you!