ABOUT JAMO TRACKS:
Jamo Tracks is an online business that sells audio files to musicians. They have music artists on staff that create these audio files for musicians to re-use in their work. Or, if you’re an artist, you can sign up for their Marketplace and sell your own audio files online.
The Blue Gremlins developed new Branding standards for Jamo Tracks for they were starting from scratch. We also re-designed them a new logo and created the artwork for their business cards and merchandise. We studied their culture for a few months and ironically, we had already done this when we developed Ez Rich’s website, but still, there were some differences in their culture and it showed in the way they did business. Through The Blue Gremlins corporate identity branding and design services, we helped them create the visual branding guidelines that will help them to characterize their company for years to come. If you have a corporate entity, product or service in need of basic branding and design, please reach out to us at [email protected] about our Corporate Identity & Branding Services.
After we settled on Jamo Track’s branding standards, The Blue Gremlins took the wheel and designed them a totally responsive website, which basically means it looks good on any device (mobile, tablet, etc). And since Jamo Tracks decided to use our SEO Service, we also optimized their website to make use of SEO best practices so it can easily be crawled and indexed by the search engines placing them at the top of the list. Overall, The Blue Gremlins delivered a stellar website and Jamo Tracks had a website reveal party over a 24-hour period and they sold over 10,000 audio files in their first 24-hour period of business! They were ecstatically happy!
The Blue Gremlins did a complete analysis and assessment of Jamo Track’s current industry and their competitors to get a better understanding of their culture and market. As normal, we started writing a blog post once a month based on their key-words and posted it, then shared it out to all their Social Media profiles. They are now represented on Google Business, Yahoo Business, Bing for Business, and Yelp for Business which has increased their visibility by 85%. As well as established their business name and brand on these very important business websites that every business that’s concerned about their online activity should be registered with. We did all the footwork and Jamo Tracks has seen a steady increase in their website traffic and online sales each month that goes by. Overall, Jamo Tracks is extremely happy with the results.
SOCIAL MEDIA SELF-MANAGEMENT CAMPAIGN:
After assessing Jamo Tracks needs for a social media presence we decided to go with our Social Media Self-Management campaign. When Jamo Tracks first came to the table, they had no idea how to market themselves on social media. Thus enters the Blue Gremlins! We came in and developed a complete strategy for their social media campaign. Since it was a self-managed campaign, the first thing we did was to get them properly registered as a business with Facebook Business Page, Twitter Business Page, LinkedIn Business Page, Instagram Business Page, and a Pinterest Business Page. We also designed all of their profile pictures and backgrounds to match their company’s new branding guidelines that we did when we created their Corporate Identity & Branding discovery. We then set them up with their Hootsuite Professional Account, which is $350/year value in itself (Hootsuite Professional comes with our Social Media Campaigns). With their platforms ready and a Hootsuite account, they’re actually enjoying spreading the word about their business to the social media universe. They are also running “social media only” sales to drive more customers to their website. And it’s working!! Finally, they included a sign-up form on their Facebook page that is bringing in over 350 new users a month. They are extremely happy with the results and now see how important a good social media campaign is to a healthy online business!